Post by drakeborough on Feb 28, 2017 19:44:31 GMT
As the title explains, my question is: how well do Disney comics sell in each country? And how well did they sold in the past?
I'll partially answer my own question by talking about Topolino, Italy's main Disney comic, which in its current form exists since 1949, originally as a monthly (1949-1952), then as a bimonthly (1952-1960) and finally as a weekly (1960-present).
I can't find exact figures for each issue or even for each year, but by putting together various sources I see that it originally sold 400,000 copies, which then rose to almost a million copies, making it the most sold Italian comic. The figure dropped to 150,000 in the second half of the 1970's, but in 1980 it went up to 250,000, and in the early 1990's it sold again a million copies per issue or even more (the record being issue #1965, dated 25 July 1993, which sold 1,100,285 copies). Since then it went down again, with a few ups, and in the period March 2006-February 2007 the average figure was about 260,000 copies per issue, which was 11% less than the previous year. Figures went further down to 56,000 copies per issue in March 2013, and this was one of the reasons Panini Comics bought the publication rights from Disney Italia in October 2013. Under Panini, the figure rose to an average of 288.908 in July 2014.
To put these numbers in a context, keep in mind that the Italian population counted 46.6 million people in 1949, 46.9 millions in 1950, 50 millions in 1960, 53.7 millions in 1970 56.4 millions in 1980, 56.7 millions in 1990, 57.7 millions in 2000, 59.1 millions in 2010, 60.7 millions in 2016.
How about other countries?